Endless Alphabet



We are sad to announce that this educational children’s app has decided to include ads with an in-app purchase to remove. Unacceptable!

Endless Alphabet is a high quality and very creative app that provides interactive learning opportunities in reading, spelling, and vocabulary for toddlers and early learners.

Available on the App Store

Endless Alphabet is a great educational app that allows children to practice their alphabet while learning new words and definitions as well as practice their spelling skills. With highly animated letters and characters, this app takes learning to a new level. It engages and educates little minds as they explore new words with fun and silly characters.

Features include:

  • Intuitive Interface
  • Highly engaging animations
  • 20+ words to start with new words automatically added regularly

Endless Alphabet has everything you expect from a high quality app with bright engaging illustrations, quirky animated characters, wonderful audio and lots of fun.

The sound effects and music that go along with each letter are excellent and repeat the sound the letter makes as children complete each word puzzle. The narrator also does a nice job explaining the definition of each word after the puzzle is complete. Each definition is accompanied by silly characters acting out the word, providing an engaging visual representation that adds to the overall appeal of the app and makes it feel more like an interactive cartoon than a learning app.

It is clear a vast amount of creativity, thought, and purpose went into this app creating a fun and engaging learning environment for children of all ages.

It can be difficult to find an app that provides educational opportunities in so many areas like this one does, but Endless Alphabet makes it look so easy. There are various ways for little ones to learn in this all inclusive app, one of which is practicing their alphabet.

For early learners, this app helps children learn the sounds each letter makes as well as gives them some examples of how words are put together using those sounds. Within each letter of the alphabet there is one word (or more as words are added regularly) that is highlighted. Silly characters run through the letters scattering them about and the idea is to put them back together based on the word template that shows the spelling. As children drag and drop each letter to the appropriate place, the letter comes to life making the appropriate sound. Once the word is pieced back together, the quirky characters come back and illustrate the meaning of the word while the narrator gives a succinct yet clear definition.

Not only do children get to practice their alphabet, but they get to work on spelling, reading, and can expand their vocabulary with a vast number of words. These words aren’t your typical beginner level words either. With words like “cooperate” and “hilarious”, children will have an increased working vocabulary as new words are added automatically, making this educational app one of a kind.

The best educational apps are those that are entertaining as well and this one goes above and beyond the call of duty in the entertainment department. In order for children to learn they must be engaged in the learning activity and want to participate and this app gives children a delightful experience as they piece new words together and watch as fun characters act them out.

The characters and animations included in Endless Alphabet are by far some of the most entertaining I have seen and as children interact with them throughout this app, they will be begging to play again and again.

You might think it is too good to be true to find an app that provides engaging educational benefits, entertainment, high quality illustrations, and music for free, but I assure you it’s not. This app is an incredible find not only for all of the learning benefits it includes, but because with new words added on a regular basis, it is true to it’s name. Endless Alphabet offers endless learning opportunities and endless fun for free. Does it get much better than that? I don’t think so.

This app is great for early learners and young children in school with the simple and very intuitive set-up. By simply dragging and dropping letters in the appropriate place, or swiping the screen to move to the next letter, children can easily move through this app without any extensive instructions or help from parents.

They can also safely enjoy all that this app has to offer since there are no social media links, in app purchases, or advertisements to worry about. Parents can simply allow their child to explore new words with this highly functional and fun app.

Available on the App Store

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  1. beth archer 2 years ago

    we have this app on our ipads and phones…and have for a long time (along with the Endless Reader app which is fantastic too). I have never seen any ads come up in the game. can you confirm that they exist? they do have in app purchases available, but only upgrades and you have to enter a code to get to it.

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  2. Lesley Taylor 3 years ago

    An update: now I’ve seen the ads in the app. Not good, not good at all!

    The ad I saw was a full screen video ad for an app called Hay Day. Hay Day has horribly excessive in-app purchases, up to $99.99.

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  3. Elizabeth 3 years ago

    This is a fun app! My son enjoys it a lot. However I agree that it is best to just make the app a paid app from now on. I have not liked a lot of the ads my sons have been exposed to. I do support you in your quest to remove in app ads from kids games. Ads in children’s games are not cool!

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  4. Lesley Taylor 3 years ago

    We did email Callaway about this issue, but never received a response.

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  5. Tina Yokomizo 3 years ago

    Providing a wonderful educational app to ALL people (either free w/ads OR for $.99 w/o ads) seems very much like the best of all worlds. Limiting the audience to families who pay for apps is a disservice to the majority who don’t pay for apps. Unless app companies receive taxpayer funds to build products like these (like public schools do), this seems like the next best alternative.

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    1. Lesley Taylor 3 years ago

      @Tina – Part of the problem is that people don’t want to pay for apps. The iPad and iPhone isn’t free, why should we expect developers to make great apps for free.

      With ads, you cannot guarantee what ads you will see. In kids apps, I have seen ads for dating sites, casino gambling, barely clothed women, violent apps, and an assortment of religious and cult-type ads. The alternative is to have ads that “target kids”, and that just sounds very bad.

      Regardless, on our site we are looking for the “best apps for kids” – in our opinion, a best app for kids doesn’t include ads, social media, excessive in-app purchases, or collect personal data from children.

      If you are just looking for free apps, I am sure that there are other sites that do that, but we don’t.

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  6. Psn64sat 3 years ago

    This app is amazing! Offering it for free,and charging HALF to a FIFTH of what other, inferior, apps charge for the optional ability to remove ads is an incredible alternative for families on a budget. The fact that you somehow find this unacceptable seriously calls into question your decision-making abilities. I find your intolerance of alternative revenue methods that help certain families unacceptable.

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    1. Lesley Taylor 3 years ago

      Once again, I agree it is an amazing app and in the long term it should not be free.

      There are different revenue models that app developers can adopt. Advertising to kids is not one that we support on any level.

      One of our goals here is to motivate developers to develop child friendly apps. This means no advertising, no social media within regular game play, and careful use of external links.

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  7. Shane 3 years ago

    I can’t believe you people that would bash an app like this because it is asking you for a buck in support. It is easily one of the best kids app on the market. Do you think an app of that quality created itself? Unbelievable.

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    1. Lesley Taylor 3 years ago

      Hi Shane,

      Thanks for the comment. I don’t believe an app like this should be free in the long term. However, I do expect a company as large at Callaway Digital to show some leadership in this arena and not resort to advertising to kids. It is really disappointing, especially since many parents would have downloaded this app with the expectation that it was ad-free, now it’s not.

      When we reviewed this app, we found it brilliant, as you can see from the review. I hope that Callaway will remove ads and make this a paid app, possibly with a with an alternate “lite” version to test out. With so many positive user reviews, I do not see why Callaway will have a wildly successful paid app.

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  8. Sherri Burgan 3 years ago

    Very disappointed about the ads :( It was a wonderful app

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  9. Vance Johnson 3 years ago

    $.99 to remove ads is a bargain for an app that’s worth $4.99 (or more). My 3 year old is using a handful of these words already, and phonics too…

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  11. Vijayashree Pradeep 3 years ago

    I downloaded this app for my 2 yr old and she absolutely loves it. She has learnt to recognise the letters more easily and the best part is the phonic sound the letters make when they are being dragged. Now she can learn her ABC’s as well as their sounds togather. Truely a wonderful app.

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